Kurková is set to make her film debut alongside Frankie Muniz, Harvey Keitel, and Amber Valletta in Howard Himelstein's coming-of-age dramedy, My Sexiest Year. She has also been cast as Courtney A. Kreiger / Cover Girl in the live action G.I. Joe: Rise of Cobra to be released in 2009. She appeared on the 2008 Academy of Country Music Awards along with Dwight Yoakum in presenting the "Top Female Vocalist" award to Carrie Underwood.

Following her Vogue cover, Kurková became recognized at haute couture fashion shows, and lingerie brand Victoria's Secret chose her to be a part of 2000's televised fashion show special. Prominent fashion houses such as Yves Saint Laurent signed Kurková to contracts, while print campaigns for Tommy Hilfiger, Valentino, Louis Vuitton, Chanel, Christian Dior, Hugo Boss, Versace, and others helped expose her even more. In the 2002 Victoria's Secret fashion show, she wore the multi-million dollar fantasy bra, worth almost $10 million and designed by Hearts on Fire. Other runway credits of hers include Alberta Ferretti, Alexander McQueen, Balenciaga, Calvin Klein, Carolina Herrera, Chanel, Christian Dior, Dolce & Gabbana, Karl Lagerfeld, Louis Vuitton, Marc Jacobs, Ralph Lauren, Stella McCartney, and Vera Wang.

Kurková was named "Model of the Year" at the 2002 VH1/Vogue Fashion Awards, in part for her work ethic, having worked twenty-three weeks straight. Kurková has appeared in almost twenty Vogue magazine covers internationally, including the French, Italian, UK, German, Russian, Greek, and Korean editions, and has also appeared in international editions of Elle, Vanity Fair, and The Face. She has worked with noted fashion photographers like Steven Klein, Mario Sorrenti, and Mario Testino.

After being contracted as a Victoria's Secret Angel in 2005, she was featured in the 2006 Victoria's Secret Fashion Show, showcasing the $6.5 million fantasy bra decked with almost 2000 diamonds weighing 800 carats and a centerpiece diamond brooch weighing 10 carats. She is the only Angel besides Heidi Klum to model the fantasy bra twice. As an Angel, she received a star on the Hollywood "Walk of Fame" prior to the 2007 Victoria's Secret Fashion Show, appeared on the February 2008 cover of Esquire, re-creating the classic 1966 Angie Dickinson cover for the magazine's 75th anniversary, and was chosen as part of People magazine's 100 most beautiful people in the world.

• G.I. Joe: The Rise of Cobra (2009) (post-production) ....
  Courtney A. Kreiger / Cover girl
  
• My Sexiest Year (2007) .... Pia